On October 24, 2026, Industry Insight began using NIC MAP's new supply database: a single, unified dataset for buildings, operators and contacts. We've expanded the sources and upgraded the tools behind operator assignments, contact details go through an independent verification process before they're shown, and data updates on an ongoing basis.
How you use Industry Insight inside the platform hasn’t changed: same search, same building, operator and contact pages. What has changed is the data itself, including Building and Operator IDs. If you work entirely inside Industry Insight, there's nothing you need to do. If you reference our IDs outside the platform (for example, in a CRM or a recurring export), you'll need to update them; see "New IDs" below.
Changes you may notice
Operators
Some buildings show a different operator than before. We've restructured operator records so each operator appears as one record, backed by evidence from multiple sources, and where we know the brand name customers recognize, we show it instead of the legal entity name. A small number of buildings, typically small homes run by an individual, may not show an operator.
HQ addresses go through verification before they're shown. If we can't verify an address, we leave it blank rather than show one that may be wrong, so some operators that had an address before may not have one now. More are added as they're verified.
Buildings
One building where you used to see several. We've changed how campuses are represented in the data: separately licensed buildings at the same location now show as one building with combined unit totals, so unit counts reflect the full community.
New properties. Buildings that weren't previously in Industry Insight have been added. Where we don't yet have enough data, the property shows a "Details Pending" tag and the View Details button is disabled until more information comes in.
Contacts
Every phone number and email goes through a new independent verification process, and only details that meet quality control thresholds are shown. Contacts whose details couldn't be verified are removed, and details that haven't been verified are hidden, so you may see fewer contacts, or fewer details on a contact, than before. If a contact's details are verified later, they will be included in the data at that time.
Because everything shown is already verified, email confidence scores are no longer available in the app or in exports, as a data point or as a filter.
Contacts can now be associated with the specific building where they work, shown in the Property column. A contact is linked to a building when supporting evidence, such as public records, state licenses, and CMS records, places them there; contacts who work across buildings, like corporate executives and regional leaders, won't show one.
Phone fields
Contacts can now have up to four phone types:
Field | What it is |
Mobile Phone | The contact's personal cell phone number. |
Company Phone | A main business line at the contact's company. |
Building Phone | The main number for the community the contact is associated with, such as the front desk. |
Direct Phone | A work line belonging to the contact personally. Shown only when it can be tied to the contact. |
Construction
The construction map now draws on two national construction project databases, Dodge and BuildCentral, for a fuller view of the development pipeline.
New IDs
Building IDs and Operator IDs have changed to new numeric IDs, and contacts now have unique Contact IDs. A building's ID no longer changes when its operator changes, and our goal is for IDs to stay stable, though in some cases, such as when buildings are combined or separated, an ID may change.
The new IDs appear in page URLs and in exports; old IDs are not included, and saved bookmarks that use an old ID won't work. The new IDs will also apply to the API in the future.
If you reference our IDs outside Industry Insight, such as in a CRM integration or recurring export, you may need to update them. A guide for migrating old IDs to new IDs is available on request here or by emailing [email protected]. Read more about the crosswalks available here.
Export changes
Buildings export: new columns for County FIPS, MSA Code, Details Pending (Yes/No) and Building Administrator Contact ID.
Contacts export: new columns for Contact ID, Building ID, Building Phone, Company Phone and Company Address. Email confidence score columns and the second email column are removed.
Healthcare Utilities tasks: the three Utilities tasks tied to the Medical & Rehab permission (Clinical Characteristics Export, Healthcare Utilization Export and Medicare Advantage Export) have been updated to use the new supply database, so they match how healthcare data displays in Industry Insight.
Common questions
Why do some contacts show a building and others don't?
A contact is linked to a building when we can place that person at a specific building, mostly from public records such as state licenses and CMS records. Many contacts, especially executives, regional leaders and department heads, aren't tied to one building, so no building is listed for them. You'll still find them in contact search results and on the operator's profile.
Why do I see more than one Building Administrator for a building?
Contact search results can show more than one Building Administrator when more than one person is listed for that community. The building profile page and the Buildings export show one administrator per building, and we plan to show more than one in the exports in the future.
Why doesn't Industry Insight match other areas of the platform, like Analysis or Local Property Search?
Industry Insight is the first product to use our new supply database, and we plan to use it in other areas of the platform. Until then, buildings and operators in Industry Insight may differ from other modules.
How do I report data I think is wrong?
Send the building or contact name and address to [email protected] or our Intercom chat in-platform and our data team will review it.