Twenty years ago, obtaining useful data for the senior housing industry was challenging. Gathering intelligence and navigating the market required extensive effort. In 2004, a platform was developed to bring more transparency and clarity to this evolving industry, and NIC MAP was born (originally known as NIC MAP Data Service). The service originally offered coverage in the 31 Primary Markets, added 68 Secondary Markets in 2008, and finally 41 Additional Markets in 2015.

Over the years, the platform established itself as the gold standard for senior housing performance data. In 2016, a separate platform, then called VisionLTC, was founded to focus on market demand metrics such as demographics, income, wealth, labor, and more.

In 2021, these two platforms merged into one comprehensive solution, called NIC MAP Vision. This unified platform offers access to the most extensive collection of supply and demand data available. The merger also introduced new features, expanding beyond market and construction analysis to include tools that help healthcare providers connect with senior housing operators in need of their services.

In 2025, NIC MAP Vision became NIC MAP. Our new name better represents our core mission of delivering precise, actionable insights and supports our commitment to enhancing the outcomes in senior housing. While our name has been simplified to NIC MAP, the 'Vision' that came from our old name is still a key part of our new identity.

The combined NIC MAP platform is a trusted resource for senior housing research, data, and analysis. It empowers stakeholders to make informed decisions when entering markets, identifying opportunities, and optimizing operations within the senior housing sector. With a full spectrum of data and tools, the platform supports operators, investors, developers, debt providers, healthcare providers, and other industry players in making strategic and data-driven decisions.