Rate Intelligence Market Reports are designed to deliver actionable insights on market pricing, occupancy, and competitive dynamics, all in one place. They go beyond traditional rate benchmarking to provide a smarter, faster, and more complete way to evaluate senior housing markets based on the Rate Intelligence dataset collected by NIC MAP.
How Market Reports Work
Delivery: Market Reports are emailed quarterly to recipients via a secure link.
Format: Each report focuses on a single subject property and its competitive performance within the market.
Recipients: Organizations with access to Rate Intelligence data can assign recipients—both platform users and non-users—to receive one or more reports.
Learn more about adding properties and recipients to a personalized digest.
Access: Recipients receive a single, quarterly email with unique links to their reports, which can be downloaded as PDFs.
The Market Report is especially valuable for regional managers and executive directors, who need quick, asset-specific insights without logging into the NIC MAP platform.
Within each Market Report, users can expect to uncover insights utilizing these sections:
The Key Insights section provides an executive summary of major trends in supply, demand, pricing, labor, and operations.
The Competitive Property Data section shows rate and fee comparisons across the competitive set and includes occupancy benchmarks when available.
The Market-Level Rates & Occupancy section highlights aggregated rent and occupancy trends by care segment, with breakdowns by unit type and changes over time.
The Pipeline Activity section outlines planned, under construction, or completed projects in the market, detailing unit counts, care levels, and project status.
The Labor Market / Job Postings section summarizes current job postings, wages, and incentives from competitors, highlighting wage gaps and recruiting tactics.
The Survey & Inspection Data section reports on recent regulatory survey results for local competitors, including citations, complaints, and repeat deficiencies.
NOTE: Only the top-five most-like competitors will be included in the Competitive Property Data section. This methodology utilizes several factors to identify the most-like competitors, including but not limited to: closest in distance, care mix, property age, and rental rates.
For users who want to analyze entire markets, more detailed data remains available through the NIC MAP Portal via Site Details and PAR.
If you do not currently have access to Rate Intelligence but are interested in expanding your subscription, please reach out to Client Success at support@nicmap.com.