NIC MAP's Rate Intelligence tool offers direct, building-level insights into pricing trends across the senior housing industry. By combining third-party mystery shop data with intuitive visualizations in the NIC MAP platform, users can now compare rates and fees across multiple communities with a high degree of accuracy and transparency.
Where to Find Rate Intelligence Data
Rate Intelligence data is available within the NIC MAP platform for users with appropriate subscription access.
Site Details Page: You’ll now see a new Rate Intel tab available within Site Details Report.
Property Advisory Report (PAR): A Rate Intel tab is also available within the Properties module PAR Report.
Bulk Export via Tasks: Users can export Rate Intel data for a chosen metro or county in XLS format via the Rate Intel Export Task.
Frequently Asked Questions
How are properties selected for Rate Intel Collection?
Properties are selected for shopping based on the following criteria:
Located within a NIC MAP market
Operated by a company with 10 or more buildings in NIC MAP markets
Not classified as an entrance fee community (e.g., CCRCs)
Not a standalone SNF or standalone active adult property
PLEASE NOTE: Collection is currently underway and not all NIC MAP metros will have data available at this time.
How is rate data collected?
NIC MAP partners with third-party mystery shopping vendors who call communities posing as prospective residents or family members. During the call, they gather information on starting rents, care fees, second occupant fees, and any current incentives. Brochures or rate sheets are requested when available.
How often is rate data collected?
Shops are conducted twice annually per property.
Why might a care segment be missing?
In some cases, a shopper may be unable to obtain complete information for all care segments during their call. If that happens, the vendor makes a second attempt. When full details still can't be collected, NIC MAP displays the available data rather than omitting the property entirely, ensuring users have access to as much information as possible.
Does Rate Intelligence include occupancy data?
Rate Intelligence focuses solely on rate and fee data and does not include occupancy. Because secret shoppers pose as prospective residents, they are more likely to receive accurate pricing but may be given inflated occupancy figures to create urgency. For this reason, all occupancy data in NIC MAP products continues to come from our traditional quarterly survey process.
How does this offering align with anti-trust laws?
NIC MAP Vision takes regulatory compliance seriously. Our Rate Intelligence product is not a violation of anti-trust law for the following reasons:
The data is collected through public-facing mystery shops
No proprietary or confidential information is disclosed by the properties
We do not facilitate pricing discussions between competitors
We publish data independently, for market analysis—not pricing coordination
For any other questions please contact Client Success at support@nicmap.com.